Veethi is a qualitative UX researcher at BFA. Prior to joining BFA, Veethi worked on an agricultural extension project in Gujarat, India as a Research Associate with JPAL South Asia. While there, she led the research process and design of an app for smallholder farmers. She was also a field-based Research Associate for a project with the University of Virginia in partnership with the Madhya Pradesh Police Department. She holds a BA in economics from Grinnell College.