Design financial products and services that create trust with low-income customers

Building Trust with Customers

Expertise Area

Business Insights, Customer Insights

Client Name

The Bill & Melinda Gates Foundation and JPMC

Country

Global

In providing digital financial services, it is often difficult to build trust with customers because of a lack of in-person interactions. However, intentional use and demonstration of principles like competency, appearance, control, transparency, & commitment along the customer’s journey can be great drivers for building trust. Learn more about ‘Designing for Trust’ by visiting the Catalyst Fund Toolkits.

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Updated January 2018