Whom Do We Serve?

Addressing the financial needs of the low-income populations

We work successfully with institutions that serve the poorest individuals

These are individuals who earn $2 per day and less.

While working with the Aga Khan Foundation and Selcom in Tanzania, BFA helped design and introduce a digital savings group product to women who earned less than $1 per day. Many of these women were illiterate.

Our Financial Diaries in Mozambique gathered data on households earning less than $0.50 a day, and workshopped ideas with financial service providers to create innovative solutions  to meet their needs.

We also address the financial requirements of the working poor and the rising middle class

On average, these individuals earn $5 a day: while some may earn up to $10 a day in a given area. Collectively, they are underserved and remain vulnerable.

In our research for Credit at the Cusp, undertaken in cooperation with Financial Sector Deepening Africa (FSDA), we found that the $2 to $5 per person per day income segment – often active earners – were quite vulnerable and at risk of slipping back into poverty. This population segment, which we call “cuspers,” is increasingly important as the middle class expands in developing economies.

We apply a range of tools with an open mind to see what is possible for each income segment

BFA provides a distinctive view across low-income livelihoods – giving consideration to gender, urban, and rural locations. This method allows providers to better target their acquisition and retention strategies.


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Updated January 2019