Anne Gachoka

Anne Gachoka

Qualitative Researcher

Anne is a Qualitative Researcher at BFA Global. Previously, she was a Research Field Manager at Digital Divide Data where some of her responsibilities included defining expected results and using performance indicators and other processes/systems to monitor and track project completions, ensuring that research protocols were followed, and supervising field teams. She was the first staff member to join Kenya Financial Diaries project and is deeply steeped in the stories and histories of the respondents. Anne has six years’ experience in social and market research working in several other local research firms. She holds an undergraduate degree in Information Technology from Makerere University.

Publications by this author

Transaction product mystery shopping in Kenya, Nigeria and South Africa: What are the unexpected barriers and experiences customers might face?
Digital Financial Services |

Transaction product mystery shopping in Kenya, Nigeria and South Africa: What are the unexpected barriers and experiences customers might face?

This is the third case study in our report, ‘Inclusion and Your Bottom Line’, which outlines a new mixed-method...

By Shirley Mburu
Imagining Post-COVID recovery
Livelihoods and Microenterprise |

Imagining Post-COVID recovery

Originally posted on the FSD Kenya Website, July 10, 2020  How Financial Diaries families imagine reconstructing their income streams...

By Julie Zollmann
Assessing the impact of tech-enabled urban mobility
PAYGo and Essential Services |

Assessing the impact of tech-enabled urban mobility

Affordable and safe mobility is an essential service, enabling people to access goods and services, education and employment opportunities,...

By Jacob Winiecki
Corona Case Studies: Running out of options
Livelihoods and Microenterprise |

Corona Case Studies: Running out of options

Originally posted on the FSD Kenya Website, June 12, 2020  After three months of Covid-19 restrictions, Jennifer’s economic options...

By Julie Zollmann
Corona Case Studies: ‘Waiting for nothing’
Livelihoods and Microenterprise |

Corona Case Studies: ‘Waiting for nothing’

Originally posted on the FSD Kenya Website, June 12, 2020  Agnes, 45, lives in rural Makueni with her children...

By Julie Zollmann
Back to an empty market
Livelihoods and Microenterprise |

Back to an empty market

Originally posted on the FSD Kenya Website, June 10, 2020  Desperate for income, many Diaries respondents have gone back...

By Julie Zollmann
The buck stops with women
Gender Finance |

The buck stops with women

Originally posted on the FSD Kenya Website, April 30, 2020  How Kenyan mothers are keeping food on the table through...

By Anne Gachoka
If the coronavirus doesn’t kill you…
Livelihoods and Microenterprise |

If the coronavirus doesn’t kill you…

Originally posted on the FSD Kenya Website, April 21, 2020  Kenyans’ reflections on security in the time of Covid-19...

By Julie Zollmann
“Our love has grown more”
Livelihoods and Microenterprise |

“Our love has grown more”

Originally posted on the FSD Kenya Website, April 21, 2020  Coronavirus disruptions are giving some Kenyan women a reprieve...

By Julie Zollmann
Corona Case Studies: Should I stay, or should I go?
Livelihoods and Microenterprise |

Corona Case Studies: Should I stay, or should I go?

Originally posted on the FSD Kenya Website, April 14, 2020 Considering urban to rural migration as urban incomes dwindle...

By Julie Zollmann
Shamba bora (fertile farmland), Shamba la mawe (rocky farmland)
Livelihoods and Microenterprise |

Shamba bora (fertile farmland), Shamba la mawe (rocky farmland)

Originally posted on the FSD Kenya Website, April 14, 2020  Urban and rural areas are coping with the coronavirus...

By Julie Zollmann
Dilemmas of distancing
Livelihoods and Microenterprise |

Dilemmas of distancing

Originally posted on the FSD Kenya Website, April 9, 2020 Barriers to coronavirus prevention behaviour change in Kenya Like...

By Julie Zollmann
The costs of coping with Coronavirus
Livelihoods and Microenterprise |

The costs of coping with Coronavirus

Originally posted on the FSD Kenya Website, April 8, 2020 Not only are Kenyans losing their incomes right now,...

By Julie Zollmann
The ultimate stress test for financial resilience
Livelihoods and Microenterprise |

The ultimate stress test for financial resilience

Originally posted on the FSD Kenya Website, April 7, 2020 How coronavirus adaptations are straining Kenyans’ most robust financial...

By Julie Zollmann
When hustling fails: The impact of coronavirus mitigation efforts on ordinary people’s livelihoods
Livelihoods and Microenterprise |

When hustling fails: The impact of coronavirus mitigation efforts on ordinary people’s livelihoods

Originally posted on the FSD Kenya Website, April 6, 2020 Unlike many Kenyans, Esther in rural Makueni is not...

By Julie Zollmann
How Small Merchants Use Social Media to Sell Online in Africa
Livelihoods and Microenterprise |

How Small Merchants Use Social Media to Sell Online in Africa

Superplatforms & Small Merchants Series #2 Meet Agnes, Moses, & Anita Traditional, “informal” retailers dominate the commercial landscape in...

By Anne Gachoka
Beyond Marketing: Generating Trust to Sell Online
Livelihoods and Microenterprise |

Beyond Marketing: Generating Trust to Sell Online

Small merchants need to create and maintain trust with customers to sell online, but they could use more help...

By Amolo Ng'weno
Micro-consulting: Using WhatsApp Groups to Support Agents
Livelihoods and Microenterprise |

Micro-consulting: Using WhatsApp Groups to Support Agents

Tips for Communicating with and Helping Agents Through a Messaging Service Agents serve as the face of PAYGo and...

By Anne Gachoka