HOW UNBUNDLING OF THE PAYGO BUSINESS MODEL IS DRIVING MARKET EXPANSION
Published on January 13, 2020
Just five years ago new entrants to the PAYGo market had to be vertically integrated: under one roof, they had to be a direct to consumer sales and distribution business, a consumer financing business, and proprietary hardware and software. But times have changed. The core enabling PAYGo technologies are unbundling into standalone offerings that were not previously feasible to sell separately. There are now dozens of PAYGo-ready solar products on the market, multiple PAYGo technology platforms that are interoperable with a range of hardware providers, and unbundled software applications for inventory, call centers, accounting, and even smartphone apps available on a service or subscription basis. These changes have made it easier than ever to launch a PAYGo business, sparking a second wave of PAYGo operators who are able to specialize and focus on more difficult markets, and create opportunities for intermediaries throughout the value chain.
Join this BFA / GOGLA webinar and panel discussion on how unbundling is playing out, the opportunities and challenges it presents to second generation PAYGo operators, and what the future might hold. The webinar covers insights from BFA’s work in the PAYGo sector through the FIBR Project, experiences of a second generation PAYGo operator (PEG Africa) and a leading PAYGo platform provider (Angaza), and perspectives on the implications of unbundling on the sector’s growth and future technology and business model innovation.