The OPTIX Impact At A Glance

MetLife Foundation and global financial consultancy BFA Global created the OPTIX program to help people living on low incomes access a range of financial products, services, and tools that improve their financial health.

To achieve this, we worked with four socially-driven financial institutions and combined customer insights, behavioral research, big data analytics, business modeling and digital and fintech approaches to develop specific financial strategies and tools for people on low incomes and create new opportunities to improve their lives.