Business Case Segmentation and Strategy for Savings Products

BFA worked closely with senior management and staff at Opportunity Bank Limited Uganda (OBUL, an implementing partner institution of Opportunity International, the global microfinance network) to develop an activity-based costing methodology for their business, with a focus on analyzing the business case of OBUL’s savings products. BFA also conducted a segmentation exercise of savings customers using transaction and balance data, which was applied to the business case findings to determine how each segment contributed to the profitability or loss of the bank. Based on the profitability analysis, BFA undertook Customer Insights-side research to better understand how various customer segments use their savings accounts, and made recommendations to OBUL management to increase usage and grow balances of the accounts.