A hands-on tool designed to help digital platform companies in Africa to reach micro and small enterprises (MSEs)
The Digital Onboarding Playbook is a hands-on tool designed to help digital platform companies in Africa to reach micro and small enterprises (MSEs) and onboard them strategically into loyal customers.
The playbook was developed based on BFA Global’s experience working with tech startups in emerging markets, especially those at the intersection of digital, fintech, and e-commerce products and solutions. We refer to this broadly as “digital commerce” in markets where the industry is still in the early stages of development (compared to countries where e-commerce is mature). The playbook captures what we have learned from these companies and organizations, and these lessons and examples have been consolidated into models that other companies can apply to their business.
The playbook is designed for busy founders and their leadership teams in a “pick your own adventure” style. You can read each chapter as a standalone section or all chapters from start to finish.