Inclusive Digital Commerce

The Catalyst Fund Inclusive Digital Commerce Accelerator supports digital commerce companies who are building solutions designed to improve the livelihoods and financial resilience of micro and small enterprises (MSEs).

Meet our first cohort

Boost Ghana

Boost Ghana

Ghana | B2B | Digitizing micro and small enterprises

Boost Ghana provides digital solutions to support micro and small enterprises (MSEs) in Ghana and drive efficiency in the distribution of fast-moving consumer goods. They have a range of solutions for SMEs that include stock on demand at a fair price, access to support services, and access to stock advances for merchants to increase order volumes and sell more. For suppliers, they provide direct access to last-mile retail customers at scale, providing critical data and reducing the cost of distribution.

Boost Ghana is part of the Catalyst Fund Inclusive Digital Commerce Accelerator, supported by the Mastercard Foundation, in partnership with MEST.

Learn more.    WATCH VIDEO

KudiGo

KudiGo

Ghana | B2B | Digitizing micro and small enterprises

KudiGo provides a holistic, mobile-based retail management solution for micro and small enterprise (MSE) owners, including inventory management, a CRM, digital payments, and an online storefront, enabling businesses to build a digital footprint and access financial services more easily. They also offer their MSE customers last-mile delivery via partners.

KudiGo is part of the Catalyst Fund Inclusive Digital Commerce Accelerator, supported by the Mastercard Foundation, in partnership with MEST.

Learn more      WATCH VIDEO

 

Partners + supporters

The Catalyst Fund Inclusive Digital Commerce Accelerator is managed by BFA Global. It is supported by Mastercard Foundation, and executed in partnership with MEST in Ghana.

 

About the program

In Ghana, existing digital commerce solutions tend to exclude informal micro and small enterprises (MSEs), who have been hardest hit by the impact of the COVID-19 economic crisis. As a result, they are unable to leverage digital commerce opportunities to fuel their growth and secure their incomes. The Catalyst Fund Inclusive Digital Commerce Accelerator scales innovative companies that can enable informal MSEs in Ghana to reap the benefits of digital commerce solutions, with a goal of spurring the development of the wider ecosystem.

Watch this video to learn more:

 

 

EXPRESS INTEREST

Express interest








Specialization

Which category best describes your company's inclusive digital commerce offering?

Agricultural ServicesFinancial Services for SMEsE-commerceLogisticsDeliveryStock ManagementWarehousingBusiness Solutions for SMEsMarketplacesOther

Geography

Which option best describes your company's geography?

Headquarters in GhanaHeadquarters elsewhere, but registered entity in GhanaHeadquarters elsewhere, but partners with license to operate in Ghana Intentions to enter the Ghanaian MarketOther

Inclusivity

Please check boxes that apply to you:

Your product or service contributes to growth of informal MSEs in Ghana in an Affordable, Accessible, and Appropriate manner (please elaborate)Your company targets informal MSEs in urban, peri-urban and rural areas in Ghana (please elaborate)Your company serves at minimum 30% of women led-microenterprises or workers (please specify exact percentage if possible)





Product/ service stage



Please select stage:
Initial prototype in limited release (e.g. alpha/beta) or pilotsMVP introducedProduct-market fit achievedCurrently scalingFully matureIn decline /being phased outOther

Traction





Financial Runway



What funding stage are you at?

Pre-seedSeedSeries APost- Series AOther






Youth Focus


How did you hear about us? (select one below)
Social mediaAfrobytesEmailOnline / print newsWord of mouthOther

Do you consent to your company being featured in our ecosystem database showcasing digital commerce companies in Ghana? (any sensitive info will be excluded from the database)
YesNo
Sign up for the Catalyst Fund Mailing List
YesNo


Investment Advisory Committee

Companies selected for the Inclusive Digital Commerce Accelerator are identified via quantitative and qualitative sourcing research, to determine existing ecosystem gaps and challenges faced by MSEs. Companies are then vetted by an Investment Advisory Committee composed of experienced emerging markets investors and experts in the digital commerce space in the Ghanaian and wider African market.

Investment Criteria

Companies who meet the following criteria will be evaluated for selection

Inclusivity

Preference for companies with current or proven desire to serve informal MSEs

 

Proven traction

Company has already raised a minimum of $100K from investors or is revenue positive, and serving at least 500 customers

Stage-fit

Company has a product in market and is in the scaling stage

Minimum runway

Company has 6-12 months of runway

Geography

Company is Ghana-based (or entering the Ghanaian market)

Product type

Company is offering solutions across the digital commerce value chain

Youth focus

Company primarily serves informal MSEs and workers between the ages of 18-35

Scale potential

Company can contribute to the goal of reaching 25,000 additional MSEs within 2 years

Focus region

Ghana is making progress in creating favorable conditions for a thriving digital economy, including a new digital financial services (DFS) policy to facilitate access and usage of DFS. However, existing digital commerce solutions exclude informal MSEs due to a lack of: effective digital onboarding mechanisms, MSE financing and interoperability across digital commerce systems.

We conducted research among retail MSEs in Ghana to better understand how they currently leverage digital commerce.

Based on this research, in our investment brief, we outline 3 key areas of opportunity where we see potential for innovation in digital commerce to have a meaningful impact on MSEs.

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