Customer Insights gives voice to the needs of the customer by defining and defending the customer value proposition using a matrix of methodologies such as Human Centered Design, UI/UX research, usability testing, ethnography, surveys, focus groups, and Financial Diaries.

Policy and Ecosystem Development helps financial authorities design, test and implement sound policies that advance the provision of financial services to low-income, underserved and unbanked customers. This area supports policymakers, regulators, and supervisors as they face an increasingly complex and data-rich market for financial services.

Finance for Life focuses on the impact of finance beyond financial inclusion. Finance for Life actively seeks to embed ways of directly improving quality of life for low-income people by expanding financial solutions in areas such as health, education, sanitation, housing, as well as enhancing productivity in agriculture and small business.