FIBR – How can data help PAYGo providers better serve and retain customers?

FIBR, a program of BFA Global and Mastercard Foundation, is working with Off-Grid Electric’s (OGE) operations teams to execute pilots and sales experiments to field-test optimized product offerings, incentives, and interventions. In extending financial services to low-income customers, our engagement with OGE is focused on developing the foundational data analytics modules to improve customer segmentation and payment behavior, predicting and reducing churn, and understanding customer lifetime value.