Research & Advisory

BFA Global’s research and advisory services rely on years of experience deriving rich insights from qualitative and quantitative research methods in frontier and emerging markets. We leverage insights from this research to inform our business, technical, financial and policy advisory services to help our partners create solutions to their most pressing problems.

We leverage expertise in business strategy, product innovation, financial modeling, digital transformation, communications + marketing, sustainability and data analytics to help our partners better understand the needs and behaviors of the most vulnerable. We consult funders and philanthropic players on crafting and executing high-impact projects across various sectors. We accompany startups through their journeys to product-market fit. We support regulators in designing fair and effective policies that can enable the development of innovation ecosystems.

Quantitative + qualitative research

We perform deep field and market research to analyze demand and supply-side trends, derive firsthand insights and craft solutions

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Financial diaries

We apply the financial diaries methodology to deeply understand the lives, needs, behaviors and desires of low-income and underserved customers across emerging markets

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Business strategy & financial modeling

We use proprietary analytics and tools, business strategy frameworks and financial modeling to advise our clients on strategy, products, channels, pricing, financial planning and efficiency to use in the digital age.

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Strategic communications & storytelling

We devise relevant messaging and communications strategies for clients and startups to best reach an underserved audience in emerging markets. We advise on go-to-market, customer journey and digital marketing strategies to ensure solutions not only launch but grow.

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Policy & regulatory design & advice

We work alongside regulators, supervisors, and policymakers to design evidence-based policies, test RegTech solutions and implement impact evaluations to enable innovation ecosystems.

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Insights

Profitability 2.0: Ecosystem-driven business modelling and the future of mobile money margins
Digital Financial Services |

Profitability 2.0: Ecosystem-driven business modelling and the future of mobile money margins

The past decade has seen mobile money providers worldwide achieve profitability at scale, enabling them to continue investing in...

By BFA GLOBAL
Digital marketing for fintech startups: 5 steps and 4 guides for a successful launch
Inclusive Fintech |

Digital marketing for fintech startups: 5 steps and 4 guides for a successful launch

Featuring digital marketing templates by Thea Sokolowski and Akansha Kasera Early-stage startup founders know that having a digital media...

By Thea Sokolowski
Grit, Skills and Luck: Examining the financial lives of refugees in Uganda
Refugee Finance |

Grit, Skills and Luck: Examining the financial lives of refugees in Uganda

This report commissioned by FSD Uganda and FSD Africa provides an in-depth analysis of a quantitative survey undertaken in...

By BFA GLOBAL
Economic prospects for Kenya in the context of the COVID-19 crisis
Digital Financial Services |

Economic prospects for Kenya in the context of the COVID-19 crisis

Originally posted on the FSD Kenya Website, May 29, 2020  The infection rate of COVID-19 is as yet low...

By Amolo Ng'weno
Stress Testing in Crisis: Helping Cooperatives Adjust Financial Projections during COVID-19
Financial Health |

Stress Testing in Crisis: Helping Cooperatives Adjust Financial Projections during COVID-19

The COVID-19 crisis has required major and rapid action at all levels of society and the economy.  As of...

By Jacob Winiecki
Smallholder Financial Diaries
Livelihoods and Microenterprise |

Smallholder Financial Diaries

The Consultative Group to Assist the Poor (CGAP) contracted BFA Global to implement the year-long Financial Diaries with Smallholder...

By BFA GLOBAL

BFA Global experts