John Won

Publications by this author

Beyond Marketing: Generating Trust to Sell Online
Livelihoods and Microenterprise | January 31, 2019

Beyond Marketing: Generating Trust to Sell Online

Small merchants need to create and maintain trust with customers to sell online, but they could use more help...

By Amolo Ng'weno
From Ideas to Field Tests in 4 Days: A Design Sprint for Refugee-Centered Financial Services
Refugee Finance | August 1, 2018

From Ideas to Field Tests in 4 Days: A Design Sprint for Refugee-Centered Financial Services

In June 2018, BFA Global, a global consulting firm led a four-day design sprint for financial service providers (FSPs)...

By John Won
Mapping the financial-access journey of the refugee: Applying UX design to help financial service providers in Uganda better serve forcibly displaced people
Refugee Finance | May 21, 2018

Mapping the financial-access journey of the refugee: Applying UX design to help financial service providers in Uganda better serve forcibly displaced people

In April 2018, BFA Global facilitated a series of workshops for six banks – Diamond Trust Bank, Equity Bank, FINCA, Opportunity International, Post Bank, Ugafode –...

By John Won