Juan Diego Martin Soto

Juan Diego Martín is an Impact AI Strategist at BFA Global. He brings his expertise in data strategy, AI, and machine learning, leading the company’s efforts to incorporate generative AI internally as a key lever to maximize the impact of the different programs.

Prior to BFA, Juan was Head of Data Strategy at Clarity AI, where he led the Data Acquisition Strategy with a strong focus on automation. He also served as COO and CMO at Fonetic, where he was responsible for digital transformation and business development, leading the company’s growth to become a global player in the communication surveillance space and in the creation of voicebots and chatbots used by millions of users.

Juan holds a Masters of Telecommunications from the Universidad Politécnica de Madrid