Lydia Maison

Lydia is a Senior Consultant at BFA Global, serving as a Product Manager for Catalyst Fund. As a leader and strategist, she is invested in understanding people - their vision and needs, the solutions they seek, orchestrating the build of said solutions whilst enabling the building of core organizational capacity to sustain continual growth.

She has 10+ years of experience in Product Innovation, Strategy and Development. Prior to joining BFA Global, she was the Head of Innovation for Aspira driving strategy adoption through data-driven solutions. In addition to this, she was actively involved in market research, recruitment, business and partnership development. Before Aspira, she worked as a product & tech consultant at startup organizations in Kenya and South Africa, managing product development of solutions across multiple industries.

Lydia holds a BSc in Informatics from the University of Johannesburg, South Africa and a Bachelor's degree in Information Systems (e-Commerce) from Bond University, Australia.