Digital Commerce and Youth Unemployment in AfricaiWorker Phase 1

Year Started:

Year Ended:

Key Partners/Clients:
Mastercard Foundation

Area of Work:
Livelihoods and Microenterprise

China, India, Kenya, Nigeria, South Africa

The e-commerce+ project delivered compelling scenarios that crystallize the issues and the dynamics surrounding digital commerce. It drew on the burgeoning literature about the link between digital commerce and employment as well as dipstick research in Kenya, Nigeria, South Africa, China and India to answer the project’s driving question: Which choices by African policymakers will increase the positive effects of digital commerce on employment outcomes, especially for youth, by 2030? BFA Global conducted this research to inform Mastercard Foundation’s future strategy on youth employment.