Area of Work:
Livelihoods and Microenterprise
China, India, Kenya, Nigeria, South Africa
The e-commerce+ project delivered compelling scenarios that crystallize the issues and the dynamics surrounding digital commerce. It drew on the burgeoning literature about the link between digital commerce and employment as well as dipstick research in Kenya, Nigeria, South Africa, China and India to answer the project’s driving question: Which choices by African policymakers will increase the positive effects of digital commerce on employment outcomes, especially for youth, by 2030? BFA Global conducted this research to inform Mastercard Foundation’s future strategy on youth employment.