Mediatrix is a Product Marketing Analyst at BFA Global’s Catalyst Fund. She plays a key role in supporting early-stage tech startups across a range of marketing and growth areas, such as brand and persona development, customer segmentation and value proposition, go-to market strategies, and digital marketing strategies to move them closer to product-market fit and drive product adoption.
Prior to joining BFA Global, she worked for Apollo Agriculture as the Brand and Marketing Associate, where she was instrumental in increasing the company’s visibility leading to high customer acquisition and retention rate. She has also worked for the African Leadership Group within the different entities in the organization. She is currently completing her BA in Journalism and Mass Media Studies from the University of Nairobi.
