FIBR Launch Feb 2016 in Accra, Ghana

BFA launches FIBR (Financial Inclusion on Business Runways), a new project of BFA in partnership with The MasterCard Foundation. FIBR uses a different approach — which we call indirect financial inclusion to create alternative linkages between low-income customers and digital financial services. By focusing on digitizing the existing business relationships that low-income customers have (and depend on) with the local businesses in their communities, new data can be captured and analyzed, one that existing and new financial service providers can use to create more targeted, useful products and services.