CHARGE Phase 2

Year Started:

Year Ended:

Key Partners/Clients:
MetLife Foundation Give2Asia China Academy for Financial Inclusion

Area of Work:
Financial Health, Inclusive Fintech


BFA Global has partnered with the Chinese Academy of Financial Inclusion (CAFI) to design feasible aggregators models to help financially excluded customers in China to use financial services provided by superplatforms.

Based on the research of Phase One, CHARGE Phase Two will focus on the financial health of the targeted segment. A partnership has been reached with Meituan Dianping, the largest food delivery super platform in China, and CreditEase, the leading fintech company which has an arm designed to help farmers. The delivery riders from Meituan Dianping and the low-income farmers are the targeted group of the project. BFA will use its exclusive experience on Sprint Design and financial health work in other countries to advise and support local partners to develop App-based products to increase the financial health of targeted groups in China. The App will reach 20k end-users, helping to improve their financial health over a 2.5 years horizon. The project also introduces the financial health concept to China the first time.