China Financial Diaries

To better understand the financial services needs of the demand side, which includes both households and smallholders/enterprises, the World Bank Group, in partnership with CAFI and BFA Global, undertook Financial Diaries research, with the ultimate goal of informing improved product design for this underserved population in China. Better financial solutions equipped low-income households and enterprises with the ability to cope with other aspects of life. Improved ability to smooth consumption, for example, eased the current practice of having to trade off food, healthcare, and school costs. In the project, BFA Global provided strategic leadership to the design and implementation of the fieldwork, offered ongoing support to CAFI and also offered insights during the analysis.