Developing a “Propensity to Succeed Profile” for Young People

Year Started:

Year Ended:

Key Partners/Clients:
Shujaaz Inc (formerly known as Well Told Story)

Area of Work:
Digital Financial Services, Livelihoods and Microenterprise


BFA Global worked with  Well Told Story (WTS) to review data to predict a young person’s propensity to succeed. BFA Global explored the data for trends and patterns  for indicators that could be associated with success. We then followed-up with a validation exercise to confirm the buckets of profiles and associated indicators. In the end, a “ propensity to succeed profile”  was developed that WTS and its partners could use to develop financial products for the young person. The profiles were then tested with several FSPs during a design sprint to get the FSPs reactions and to further tailor the profiles to meet the FSPs needs.