Area of Work:Product Innovation
Key Partners/Clients:Fidelity Bank of Ghana
Fidelity bank Ghana intends to become the leading provider of banking services to the mass market in Ghana. Fidelity’s Financial Inclusion Unit (FIU) sought analytical support to better understand existing and future low-income clients and offer products that build on Smart Accounts and its existing network of banking agents. BFA global consultants analyzed the behavior of FIU’s 300,000 existing mass market customers, assessed potential market segments using secondary survey data, conducted primary research on a sample of customers as well as those who are not yet banked, and checked alignment with existing business cases. Deliverables included a potential re-design of the existing transactional and savings products, as well as the design of a new credit product for the mass market.
Subscribe to our
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.