Kenya Financial Diaries

BFA Global, funded by FSD Kenya, undertook a comprehensive financial diaries study in Kenya. Over the course of one year, BFA Global designed a sample study for the low-income population segments in Kenya which included the use of research instruments, provision of an implementation plan, presenting data and analyzing the collected data. Through elaborate analysis of the financial diaries data, BFA Global accomplished an in-depth understanding of financial behaviors and needs across a representative range of low-income population segments in Kenya, to inform market expansion, specifically the branchless models.