Superplatforms: Unlocking the Potential of Merchants, E-Commerce and Financial Services in Africa

FIBR explored the potential of superplatforms, the major tech platforms such as Facebook, WhatsApp and others and their impact on African economies as they expanded into frontier markets. At this stage, we didn’t yet know or understand what merchants were doing on these platforms and how e-commerce in Africa would unfold. FIBR researched merchants in Ghana, Tanzania and Kenya to understand who these online merchants were, what they needed to grow their businesses and how superplatforms could provide the services sellers needed to succeed online. Learn more at bfa.works/superplatforms.