Mexico Financial Diaries
July 5, 2017 - 1 min read
Mexican Financial Diaries set out to obtain granular, long-term, provider-side data about the financial lives of low-income Mexicans. This data was used by BANSEFI to better understand and serve this market segment. Detailed information gained from these households would impact the way BANSEFI decided to administer the distribution of social transfer payments such as Oportunidades, and offered insight into new features of products that low-income customers demand.
