MTN MoMo Pay Merchant Payments: Expanding Women’s Mobile Money Use in Ghana

Authored by: BFA GLOBAL
August 21, 2020 - 1 min read
GSMA Momopay women's mobile money

MTN Ghana launched a merchant payment service in January 2017 called MoMo Pay to increase mobile money use in markets and drive financial inclusion. BFA Global designed and coordinated a case study, together with GSMA, to assesses the impact of MoMo Pay on female merchants and customers in Ghana. The study includes key takeaways relevant for other mobile money providers interested in using a merchant payment service to expand women’s mobile money uptake and use, and to reduce churn.


Insights
Related Publications
Tags:
Share:
Leave a Reply