Target Product Profile (TPP)
Area of Work: Inclusive Finance; Market Research; Qualitative Research
Countries:Kenya, South Africa
Key Partners/Clients:Bill & Melinda Gates Foundation (BMGF)
Developed Target Product Profiles (TPP) for digital financial services to direct pro-poor retail payments systems globally (2019) BFA worked with the Bill & Melinda Gates Foundation (BMGF) to research, define, and test potential for a TPP, previously used successfully in the healthcare sector, for financial services. The TPP outlines a set of criteria for various basic entry level financial services that effectively help a poor person transition from being excluded from formal services to being financially included. The TPP is useful for providers of financial products to poor people as well the regulators, funders, investors, and implementers who enable these services in specific markets.