Customer Insights gives voice to the needs of the customer by defining and defending the value proposition in the creation of solutions for the financial needs of low income consumers.
Identifying ways to optimize the user experience (UX) with USSD-based value added banking services to drive strong uptake and usage, particularly among women.View Project
Shedding light on how low income families manage their money and the unique constraints they face.View Project
Customer Insights forms the basis of Solution Creation by defining and defending the value proposition along the customer journey to negotiate the design of a customer-centric solution. In the creation of a solution that meets the financial needs of low income consumers, Customer Insights engages the other areas of Business Analytics to articulate the business case and provider strategy and with Inclusive Fintech to harness technology-driven products and services.
Mexican families incorporated more than $24.8 billion in international remittances into their household financial portfolios last year. .
The Financial Diaries showed Mexicans are in a double bind when it comes to health. While households in the study were afflicted with diseases...
From taxi drivers in a rough neighborhood just outside Mexico City to rural farmers in the Mixteco region of Oaxaca...
Last time we heard from Amim, he was in a dilemma, and facing a shortage of cash.
For the Pakistani families taking part in the CGAP Smallholder Diaries research in Bahawalnagar, Punjab, artees