Keeya-Lee Ayre

Keeya-Lee Ayre

Head of Communications and Influence

Keeya is the Head of Communications and Influence at BFA Global. In her role, she leads the comms team across the organization at large, including vision, strategy, content development, digital, press and media outreach. Keeya also works with early-stage companies building climate resilience solutions in Africa through the Catalyst Fund, helping entrepreneurs to tell their stories and connect with their audiences.

Keeya joined BFA Global with over a decade of experience in international strategic communications roles. Most recently she worked at the GSMA, where she led global marketing and communications for Mobile for Humanitarian Innovation, a 20+ million USD program funded by the UK government to accelerate the impact and delivery of digital humanitarian assistance. Before this, Keeya co-founded an award-winning community-led Australian organization and developed communications strategies for the United Nations Office of the Coordination for Humanitarian Affairs in New York City, and for global refugee advocacy and peacekeeping NGOs in the United Kingdom, East Africa, and Southeast Asia.

Keeya holds a Master of Applied Anthropology and Participatory Development from the Australian National University (ANU), a Graduate Certificate in Australian Migration Law and Practice from the ANU and a Bachelor of Arts with Honours in Anthropology and Sociology from the University of Western Australia. She also earned a professional Certificate in Social Impact Storytelling at Georgetown University, is a former Huffington Post contributor, a World Economic Forum Global Shaper Alumnus, and TEDx speaker.

Publications by this author

Seeding climate adaptation innovation in vulnerable cities
Climate Action |

Seeding climate adaptation innovation in vulnerable cities

Urban areas continue to face serious climate change impacts, especially increasing extreme heat and flooding. Over 4.4 billion people...

By Tyler Ferdinand
Accelerating digital commerce in Ghana by remaining committed to the last-mile customer and balancing tech: What we learned from our work with Shopa
Livelihoods and Microenterprise |

Accelerating digital commerce in Ghana by remaining committed to the last-mile customer and balancing tech: What we learned from our work with Shopa

Shopa is a startup based in Ghana that we had the opportunity to work with through the Catalyst Inclusive...

By Keeya-Lee Ayre
Accelerating digital commerce in Ghana: What we learned from our work with Oze
Livelihoods and Microenterprise |

Accelerating digital commerce in Ghana: What we learned from our work with Oze

Oze is a startup in Ghana that we had the opportunity to work with through the Catalyst Inclusive Digital...

By Keeya-Lee Ayre
Accelerating digital commerce in Ghana to benefit young womens’ livelihoods: What we learned from our work with Tendo
Livelihoods and Microenterprise |

Accelerating digital commerce in Ghana to benefit young womens’ livelihoods: What we learned from our work with Tendo

Tendo is a Ghana-based startup operational in both Ghana and Nigeria that we had the opportunity to work with...

By Keeya-Lee Ayre
Why we invested: Agro Supply is helping Ugandan farmers save money and deal with unforeseen shocks
Climate Action |

Why we invested: Agro Supply is helping Ugandan farmers save money and deal with unforeseen shocks

Globally, over 1 billion farmers are impoverished and food insecure. In Uganda, around 75% of the population relies on...

By Keeya-Lee Ayre
Why we invested: Bekia is improving waste recycling and generating income for Egyptians
Climate Action |

Why we invested: Bekia is improving waste recycling and generating income for Egyptians

Egypt produces an annual average of 90 million tons of solid waste, and only about half of it is...

By Keeya-Lee Ayre
Why we invested: Assuraf is offering unprecedented insurance access to end-users in Senegal
Climate Action |

Why we invested: Assuraf is offering unprecedented insurance access to end-users in Senegal

Less than 1.6% of Senegal’s population is currently covered by any kind of insurance. This is below average across...

By Keeya-Lee Ayre
Why we invested: Eight Medical is providing on-demand urgent care for Nigerians when and where it is needed
Climate Action |

Why we invested: Eight Medical is providing on-demand urgent care for Nigerians when and where it is needed

Climate-related health emergencies are on the rise in Africa, accounting for more than half of public health events recorded...

By Keeya-Lee Ayre
Why we invested: Farm to Feed is creating a digitally-enabled solution to reduce food loss and waste, while improving farmers’ incomes in Kenya
Climate Action |

Why we invested: Farm to Feed is creating a digitally-enabled solution to reduce food loss and waste, while improving farmers’ incomes in Kenya

In today’s world, there is an alarming amount of food loss at the farm level; 15% of food produced...

By Keeya-Lee Ayre
Why we invested: Farmz2U is improving the resilience of farmers in Kenya and Nigeria
Climate Action |

Why we invested: Farmz2U is improving the resilience of farmers in Kenya and Nigeria

On the African continent, approximately half of all food produced spoils, largely due to supply chain inefficiencies. This means...

By Keeya-Lee Ayre