FIBR’s PAYGo Work
PAYGo is a workstream of the FIBR Project which worked with select PAYGo companies operations teams to execute pilots and sales experiments to field-test optimized product offerings, incentives, and interventions. In extending financial services to low-income customers, our engagement with these PAYGo companies focused on developing the foundational data analytics modules to improve customer segmentation and payment behavior, predicting and reducing churn, and understanding customer lifetime value.
Questions We Sought to Answer about PAYGo:
- Data-Driven Financial Operations: How can data be used to drive more efficient customer selection and segmentation, post-sale interventions, and to offer better-customized services?
- Customer Payment Frictions: How can the model be adapted to markets with less mobile money, and how can customer payment frictions be reduced?
- Agent Network Management: What’s the right agent compensation model and how can data be used to improve agent engagement?
- Unlocking Local Capital: How can the sector’s growth be financed, and what’s the role of local capital?
